Association Mobile Overview
On-the-go association staff, members and consumers all expect easy and speedy mobile access to information on their favorite devices. MemberZone helps you maintain contact with your members, and help customers find your member businesses.
Mobile use is predicted to overtake desktop computer use. Knowing how to successfully execute a strategy to meet the demands of this market is vital to your association.
- 58% of all US consumers already own a smartphone.
- Over 1.2 billion people access the web from their mobile devices.
Source: Trinity Digital Marketing
- Global mobile traffic now accounts for 15% of all Internet traffic.
Source: Internet Trends 2013
- 61% of people have a better opinion of brands when they offer a good mobile experience.
- Almost half a billion tablets will ship in 2013 and 2014 alone.
- Tablet users spend 50% more than PC users.
- 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
- 95% of smartphone users have searched for local info.