In Under One Minute: Why Responsive Websites Actually Matter To Your Association
When smartphones and tablets exploded in popularity, Associations discovered that their websites were clunky to navigate and looked disproportionate on a tiny mobile screen. Websites also took much longer to load on a mobile device.
So, they began hosting (and maintaining) two separate websites: Their traditional site and a second mobile site to give mobile users a better online viewing experience.
Hence, the advent of the responsive website.
A responsive website:
- Automatically adjusts to a device’s screen size and orientation, whether it’s a desktop, tablet, or smartphone.
- IS NOT a scaled down version of your existing website.
- Means you have only one site to maintain – not a standard version and a mobile version.
- Has only one website address – no need for a standard URL plus a mobile URL.
- Often has a stronger SEO (search engine optimization) value. Google ranks pages in search results based on mobile-friendliness.
Many Associations are abandoning their mobile websites and choosing responsive websites, rather than maintaining two websites.
Read Why Mobile Matters to learn how mobile technology can enhance your Association member management system, member engagement, and existing web offerings.