Why Mobile Should Matter To Your Association
Mobile technology has become our digital lifeline, keeping us connected to the people who matter the most to us, and blurring the lines between our home, work and social lives.
If your association hasn’t yet gone mobile, now is the time to take the plunge.
Your members are already mobile.
Ninety percent of American adults own a cell phone; of those, 58 percent own a smartphone. Factor in the number of American adults who own an e-reader (32 percent) or a tablet (42 percent) and you’ll realize that mobile device ownership is transforming the way we connect to the world. (Pew Research Internet Project, January 2014)
Mobile apps have become the driving force behind the popularity of mobile devices. A mobile app is a downloadable computer program that primarily runs on mobile devices, including smartphones and tablets, but often is used on laptops, computers and gaming systems, too.
As consumers, we love our apps. In 2014, mobile app downloads were expected to reach nearly 180 billion and have been projected to reach 268 billion downloads by 2017, according to Forbes magazine (Oct. 2014). Game apps (20 percent) were the most popular category of apps downloaded from Apple’s App Store in 2014.
Mobile apps allow your members to easily stay informed about special events or offers, receive important association updates and provide a sense of community with other members. Connectivity and content are critical to attracting and retaining members, and apps allow them to become more engaged with your organization.
Download Why Mobile Matters to learn how mobile technology can enhance your association’s member engagement and existing web offerings.