Saving Time, Increasing Efficiency, and Engaging Members – One Association’s Road to Success
Associations count on their member management software to meet their needs. When those needs aren’t being met, they start looking for solutions. That was the case for the Manatee-Sarasota Building Industry Association.
The Manatee-Sarasota Building Industry Association began looking for a new solution in the fall of 2014.
“The solution from our previous vendor was very behind on technology,” said Leslie Weed, Manatee-Sarasota Membership and Events Director. “For starters, there was no Association presence at login. Members couldn’t post jobs or news releases. Our website was out-of-date and separate from our membership management.”
Over time, the Association found that members weren’t logging in for events and asking how to update and post information on the website. The time had come for a change in order to streamline operations for the Association’s staff of two.
After an initial search, the Association narrowed the field to five finalists. Extensive online research was conducted and they determined that MemberZone was the best fit for their needs. But to be sure, Leslie wanted to speak with a few current customers.
“We talked with three MemberZone customers and all were very happy with how the software performed,” she said. “They talked about how smooth the transition to MemberZone was with seamless data conversion. They also raved about MemberZone’s customer service and how it was refreshing to work with nice people that actually cared enough to get back to you in a timely manner. The biggest factor was cost – MemberZone would save us money – while allowing more interaction with our members.”
The Association recognized that technology plays a major role in how their members communicate. They also knew that it was key to find a solution that allows staff to manage information easily and effectively.
According to Leslie, the 325+ members of the Association couldn’t be happier. People are registering for events and paying online, which saves a lot of time so the Association staff can be productive with other things. Members share information and communicate easily with each other. They are now posting jobs and purchasing advertising on the website and Member Information Center.
“Overall, our members feel like we communicate better with MemberZone,” she commented. “Most importantly, it puts our members in charge! They love that!”
Considering a member management system? Be sure to find the best solution for your Association’s needs. It’s important to know the right questions to ask and to make sure you’re comparing ‘apples-with-apples.’ This article in National Chamber Review Find out How To Choose The Right Member Management System For Your Needs is a great starting point to start your search for a solution.
In closing, Leslie shared this about the Association’s experience:
“MemberZone was everything they promised it would be. After talking to their customers, we’re finding every positive comment they made to be true. And I can’t say enough about their customer service. They make me feel like I matter!”