First Year Member Onboarding
Onboarding: A process through which new members move from being organizational outsiders to becoming organizational insiders.
Onboarding is more than simply sending out a welcome packet and adding a new member to your Association’s email list – it’s an ongoing process that relies on deliberate communication and engagement.
Connecting and engaging an Association member during their first 12 months is important because:
- Members are new, motivated, and excited
- You have their attention and one chance to set the tone
- First-year members have the worst renewal rates
Remember, a strategy to improve onboarding and engagement builds a strong foundation for long-term membership and even a simple plan is better than no plan at all.
You can use our free timeline as a guideline to help new members become engaged with your Association and build a membership meant to last. Feel free to customize this plan for your organization.
Member onboarding is a big piece of the membership life cycle and pays off in the long run.